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Live Together, Play Together

» Published by Ace Six

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When i discovered this on one of my tapes buried between rap videos and interviews, it was like a beam of light shining through dark clouds.

I don’t give a crap what anyone says.  Wieden + Kennedy and Nike made Spike the household name that he is and was back in the 1990’s.

Here’s one of the multiple edits of the Air Raid commericals that were circulating at that time.  This one plays off of what Spike did in Do The Right Thing with dudes of different colours hurling racially-fueled insults at each other.  Definitely a bold move, but it stays right in line and still doesn’t detract from the product.

I wish I had all the old Barkley, Bo and Jordan commercials though.

This entry was posted on Wednesday, July 23rd, 2008 at 8:11 am and is filed under Dope, Fashion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “Live Together, Play Together”

  1. house Says:
    July 23rd, 2008 at 8:32 am

    ace, jc and i were just talking about those other commercials yesterday. i have a ton of them. lets get with jc and i will send them to him, and decide how you guys want to post them.

  2. Ace Six Says:
    July 23rd, 2008 at 8:46 am

    sounds like what needs to happen
    house in the house!

  3. be. Says:
    July 23rd, 2008 at 9:17 am

    yo…

    i wore my air raids the other day and was telling this dude about the “Recycle That, Baby” Hardaway commercial.

    someone tell me ya’ll got that shit.

    Amazing post homey.

  4. brandan Says:
    July 23rd, 2008 at 10:34 am

    yo i got tons of those classic nike commercials from the 80’s and 90’s! i mean tons! holla at me if yall need anything. i also have lots of old episodes of yo! and rap cityand etc.!
    maybe we can work out somethin!

  5. B Boy Fresh Says:
    July 26th, 2008 at 4:28 am

    Anybody realize that the first black dude is Richard T. Jones from that Tyler Perry movie Why Did I Get Married and the 4th white dude is Neil McDonough from the short lived NBC shows Boomtown and MI:Medical Investigation?

    Also, the first white dude looks like Matthew Fox (Dr. Jack Shepard from Lost) but I don’t think it’s him.

    This site is dope. Yo, I got tons of old school rap cassettes. You should set up a medium for people to sell or swap ‘em!

  6. Los Says:
    July 29th, 2008 at 7:58 am

    One of the white dudes looks like Leonardo Dicaprio…circa basketball diaries.

  7. rap handsome Says:
    August 1st, 2008 at 1:40 pm

    wow, man - GOOD post. i totally forgot about those spots. times sure have changed - i can’t really imagine nike doing a tv ad like that in 2008.

  8. Cko Says:
    February 14th, 2009 at 5:50 am

    Live together, play together, hiphop together.

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